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Say my name, say my name!
Project type
Script Writing, Copywriting
Date
December 2019
What and How?
Client: Miniso Georgia
As a sales and branding campaign, we created Christmas gift boxes - Bokusus of various sizes and contents and came up with a new branding strategy and fun way of boosting sales. Made an animated main video that became very popular among the targeted audience because of its catchy lyrics, fun rhythms, and surprisingly amusing script. I dare you to watch the video and tell me what Kokeshi’s actual name is.
Brief: Launch a sales campaign that will bring more and more people to the Miniso shops at Christmas time. Make it KAWAI and quirky like the Miniso Brand itself.
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