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Adoptable cuteness overload
Project type
Copywriting, Storytelling
Date
October 2019
What and How?
Client: Bank of Georgia
A creative campaign of BOG and JWT Metro Production - with a main creative message “არ გაჩერდე” (DON’T STOP) where every verb has a special meaning. Because the verbs are the main driving forces in the language, they never actually stop. With fun and cute descriptions, we made sure that every shelter dog from our photo album “ზრუნვა” (Care) got a happy home.
Brief: Take on a real copywriting challenge and make every word count - especially verbs!
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